MyID.is Certified: “Most ambitious start-up” by Ben Rooney from the Wall Street Journal on his Tech Tour
Ben Rooney from the Wall Street Journal is touring Europe in search of his TOP10 best startup around.
I’ve had the chance to pitch him during his parisian tour hosted by Microsoft, of course he loved our French food and champagne but he also loved our startup:
Overall the quality of the start ups was very high with a lot of innovation on display. The most ambitious was MyID.is run by Charles Nouyrit. He is in a very interesting space, attempting to produce a verifiable id system that crosses into the real world.
We had only 30″ to pitch our startup, which is extremely short but you can see it below
Half way of his tour and after meeting over than 200 startups in Tel Aviv, Istanbul, Paris, Amsterdam and Stockholm. MyID.is Certified is among the Top 5 pitches form the first 5 cities of his Tech Tour, and we’re extremely proud of it.
Lancement de l’expérimentation Identic
En juin 2009, le groupe La Poste, MyID.is Certified et le laboratoire CEREGE ont remporté avec le projet Identic, l’appel à projets innovants lancé par le Ministère de l’Economie et des Finances (DGCIS) via le Secrétariat à l’Innovation de Nathalie Kosciusko-Morizet.
Depuis le 3 mai 2011 a été lancé Identic, une première mondiale, qui permet de délivrer une identité numérique vérifiée par La Poste.
L’identité numérique permet à son détenteur :
- D’afficher auprès de tiers sur les sites acceptant Identic, son identité numérique vérifiée par La Poste.
- De renforcer ainsi la confiance liée à son profil
- De s’authentifier au moyen de son identifiant et mot de passe Identic sur les différents sites acceptant cette identité numérique.
L’expérimentation, qui va durer 6 mois, permet aux 1,2 millions de citoyens du département de l’Essonne de s’inscrire sur Identic pour y faire certifier leur Identité Numérique.
Cette expérimentation va permettre de tester et d’observer les usages liés à une identité numérique vérifiée et d’identifier les avantages liés à son utilisation pour les particuliers et les sites accepteurs.
Le but est d’accroître la confiance dans les activités en ligne en certifiant les profils des particuliers grâce à l’affichage d’un macaron Identic à côté de leur profil utilisateur. Identic permet également un confort d’utilisation par l’utilisation d’un identifiant et d’un mot de passe unique (SSO) Identic pour accéder aux sites acceptant l’identité numérique vérifiée par la Poste.
La procédure de certification se compose de 3 étapes :
- Inscription sur Identic où l’utilisateur déclare son identité
- L’utilisateur est ensuite débité de 6€ et immédiatement remboursé d’un montant aléatoire compris entre 1 centimes et 1€.
Ce remboursement aléatoire constitue le 1er code de vérification et permet de lier un utilisateur à un compte bancaire validé - Enfin, l’utilisateur reçoit un courrier papier contenant un code d’activation remis en main propre par un facteur, permettant ainsi de valider l’adresse postale.
Le groupe La Poste assure la vérification en face à face des utilisateurs par la remise d’un courrier recommandé avec un accusé de réception spécifique sans procuration : une LRAR spécialement développée dans le cadre de cette expérimentation.
MyID.is Certified, première solution de certification indépendante au monde, fournit sa plate-forme technologique, ses serveurs, son savoir-faire et son expérience acquise durant les 4 dernières années dans la Certification d’Identités Numériques dans 37 pays.
Le laboratoire CEREGE (Centre de Recherche en Gestion – de l’Université de Poitiers) délivrera un livre blanc analysant les observations réalisées autour de cette expérimentation.
Une fois que l’utilisateur a finalisé la vérification de son identité, il peut ensuite utiliser ses identifiants pour s’inscrire sur les différents sites partenaires qui afficheront le macaron Identic attestant que son identité est vérifiée par La Poste.
Ainsi Trèfle, site de petites annonces, (www.trefle.com) est le premier partenaire à rejoindre cette expérimentation, d’autres la rejoindront par la suite.
Communiqué de Presse Identic
English Press Release Identic
News in the Digital ID certification market
Well this end of 2010 is pretty rich in the fields of the Digital Identity Certification market, and that’s great news for having an amazing Merry Christmas…
We’ll come back to you really soon, with great news about MyID.is Certified and our achievements with our global digital ID certification solution.
We’ve been working really hard since April 2007 to build our solution as strong as any government provided solution in the world and to allow our users in 37 countries to prove online “They are who they say they are”.
It’s not an easy task but we have so much trust in the future of Digital ID certification and the amazing amount of new usage that can be created around the tools we’re providing for free, that we feel like paladins in crusade times.
But we’ll get back to MyID.is Certified in times.
In the mean time, Dick Hardt who inspired me with his Identity 2.0′s presentation in 2005 and actually who played a big role in the vision we have at MyID.is Certified regarding the amazing role a third party true identity provider can do in the future for Internet and the Web of Trust.
Dick Hardt made a new presentation at the last OpenID Foundation board meeting a few days ago. And he simply explained what’s the benefits of having a user-centric platform when it come to identity platform, and why we took this path:
“OpenID Connect is not a user-centric architecture. It is a useful identity service, but it does not enable an identity network that could be a generative platform for new kinds of digital identity claims to be created and consumed. This is why user-centric identity is important — it enables us to create an identity platform instead of an identity service.”
We also have a new competitor that arrived on the market end of October, it’s the first time we have a real direct competitor with obviously the same ambition as us.
No, I’m not talking about the Open Identity Exchange (OIX) foundation because they follow our path from really far away… No I’m talking about miiCard that enable a pure online validation that “you are who you say you are”…
What’s a miiCard:
“miiCard is a unique way to prove your identity online, instantly. It is a digital identity – a safe, secure and trusted online passport – established and managed by the user. It clears you to do things online that weren’t possible before.”
What can I do with it:
“Think of miiCard as a passport for the Digital World. You can use it to prove your identity when buying products online by signing onto miiCard when prompted. A good example might be if you wanted to open a new bank account online or apply for a new credit card. Until now, you would generally be able to fill out an application online but, when it came to the final step, you would have to print off the forms, sign them and return them, together with proof of identity, to a local branch.”
It’s exactly the same claim as the MyID.is Certified solution, which is already existing…
Now I don’t know how they can certify their users ID, in the FAQ they’re talking about the concept of “Level Of Assurance”, maybe it’s based on peers validation of the users ID, which is definitely not strong enough to allow financial deals to be completed like opening a bank account… The only way to really secure the ID verification is to have a face-to-face ID check like our solution does.
But I guess they might come up with something else as they just announced a strategic relationship with Yodlee Inc., the leading provider of online and mobile personal finance management (PFM) solutions.
So wait and see, in the mean time I wish them good luck
And to all of you, the happiest merry Christmas ever and may 2011 be the most amazing year in your life !
Picture credit by Mukumbura
Interview at LeWeb for France Télévision (French)
My friend Jacques FROISSANT made an interview in French about wich services are provided by MyID.is Certified.
We’ve been nominated for the Europas, again!
We’ve been so busy lately and we didn’t noticed that we’ve been nominated for the 2nd year in a row to the Techcrunch event: The Europeas in the Best Business or Enterprise Startup 2010 category.
Thank you all for selecting us again et to everybody that voted for us!
We’ll have some tremendous news arriving really soon…
MyID.is Certified got interviewed by Cadre Emploi
Thank you to Laure Marcus for interviewing us about MyID.is Certified.
We know we’ve been really quiet lately but it’s because we had a lot of work and we’ll be releasing new things really soon.
In the mean time, you might wanna read this article made by Cadre Emploi for “Je Suis Visible sur le Web“.
Fake femme fatale shows social network risk
Researcher Thomas Ryan says fictitious Robin Sage character fooled many holding security, military and intelligence posts
Computerworld - Hundreds of people in the information security, military and intelligence fields recently found themselves with egg on their faces after sharing personal information with a fictitious Navy cyberthreat analyst named “Robin Sage,” whose profile on prominent social networking sites was created by a security researcher to illustrate the risks of social networking.
In a conversation with Computerworld, Thomas Ryan, co-founder of Provide Security, said he used a few photos to portray the fictional Sage on Facebook, LinkedIn and Twitter as an attractive, somewhat flirty cybergeek, with degrees from MIT and a prestigious prep school in New Hampshire. Then he established connections with some 300 men and women from the U.S. military, intelligence agencies, information security companies and government contractors.
The goal, said Ryan, was to determine how effective social networking sites can be in conducting covert intelligence-gathering activities.
Despite some patently obvious red flags — such as noting that the 25-year-old Sage had worked professionally for 10 years — the scheme worked. The connections to Sage, who was depicted as a real-life Abby Scuito, a fictional character in CBS’s NCIS television series, were established in less than a month. Many friends freely shared personal information and photos, invited the fictional threat analyst to conferences and asked her to review documents. Some “friends” at major companies, including Google and Lockheed Martin, even expressed interest in hiring her, he noted.
Had Sage really been a foreign agent, she would have had access to a lot of very useful information, said Ryan, who is scheduled to present his findings next week at the BlackHat security conference in Las Vegas. Excerpts from his interview with Computerworld follow:
What prompted you to conduct the experiment? One of the biggest drivers was all the talk about cyberwarfare and cyberespionage — and what’s real and what’s not real. I wanted to see how much intel you could gather from a person just by lurking on a social networking site. I [also] wanted to see who was most susceptible to clicking. I wanted to see how fast this thing would propagate. One of the things I found was that MIT and St. Paul’s [prep school] were very cliquey. If they don’t remember seeing you, they are not going to click. You had less of a chance of penetrating those groups than the actual intel and security communities.
How many connections and friends did Robin Sage make? On Facebook, 226; on LinkedIn, 206; and on Twitter, 204. The connections on Facebook were security and military, LinkedIn was mainly security and intel, and Twitter was mostly hackers.
Did Sage mostly seek out these friends, or were they more likely to make the first move? It was a combination of both. I did approach a few people, [mostly] from the security industry. They had the most connections. They are the speakers, the ones that are always sociable.
What type of information can one get through such connections?Pretty much everything. I had access to e-mail and bank accounts. I saw patterns in the kind of friends they had. The LinkedIn profiles would show patterns of new business relationships.
Why do you think Sage was so successful at making new connections? Because she was an attractive girl. It definitely had to do with looks.
Were most of the connections male? It wasn’t all men. The male versus female split was 82% to 18%. The highest number of women were from the intelligence community. The only women who were there from the security community were people promoting conferences and stuff like that.
Do you think a fictional male character would have been as successful in attracting “friends”? It depends on who the male was and how he was portrayed.
What did Facebook do when they discovered what was going on?Facebook shut down the Robin page and my personal page. They said, due to security reasons, I am not allowed to use Facebook again. LinkedIn just deleted the Robin account but [a cached version] is still there on Google.
What’s the takeaway from the experiment? The big takeaway is not to friend anybody unless you really know who they are. The same tactic was used to infiltrate a secret Israeli base. The people on the base were the only ones on a private Facebook page. Somebody was able to gain access to it and gather intel on the base.
Anything else? I was never able to friend anyone from the CIA or the FBI. I tried. It just didn’t work. Toward the end of the experiment, there was this massive influx of Arabs from overseas that were trying to get on the Robin page where all the military stuff was. I didn’t really care for it. That was a bit scary.
(FR) Appel à Partenaires dans le cadre du projet IDENTIC
Dans le cadre du lancement du projet d’expérimentation d’une solution de certification de l’identité numérique avec le Groupe La Poste, nous sommes à la recherche de sites Internet partenaires pour tester la solution IDENTIC.
Bénéfices :
La certification d’une identité numérique a vocation à renforcer la confiance dans toutes les activités en ligne.
Le Web 2.0 a conduit à un réel développement des usages sur Internet à travers de multiples formes de participation en ligne. La création de profils sur les réseaux sociaux numériques, de blogs, de multiples comptes d’utilisateurs (pseudos, e-mails, avatars…) associés à la publication de données personnelles, la croissance du e-commerce comme celle du nombre de joueurs en ligne portent au tout premier plan la question de l’identité des individus en ligne. Certaines problématiques se révèlent particulièrement complexes notamment en ce qui concerne les questions d’identification lors d’achat en ligne, de gestion d’identités multiples ou d’usurpation d’identités sur le Web.
Les initiatives récentes au travers de la charte pour la promotion de l’authentification sur Internet montrent la nécessité de disposer de solutions d’authentification adaptées. C’est dans ce contexte caractérisé à la fois par une demande forte de la part des internautes et d’une réelle volonté de l’Etat que s’inscrit le projet IDENTIC.
Présentation :
Le projet IDENTIC lauréat de l’Appel à Projet Web 2.0 lancé par le Secrétariat d’Etat chargé de la Prospective et du Développement de l’Economique Numérique, réunit trois partenaires aux compétences complémentaires : le groupe La Poste, la startup MyID.is Certified et le laboratoire CEREGE de l’Université de Poitiers dans le but d’expérimenter la fourniture d’une offre d’identité numérique certifiée en face à face. L’innovation du projet IDENTIC est à la fois technologique et organisationnelle. Elle s’appuie d’une part sur une procédure en ligne crytpée et d’autre part sur la remise en face-à-face de l’identité par un agent de La Poste. L’originalité de ce projet d’expérimentation réside dans la complémentarité de cette solution à la fois « click » et « mortar » avec cryptage mais aussi dans la vérification de l’identité du porteur avant la remise en main propre.
Modalités :
- Intégration de la solution de certification d’identité IDenTIC au niveau du process d’identification des membres des sites partenaires (log/pass) sous la forme d’un bouton du type MyID Connect (OpenID+OAuth).
- Intégration d’un badge MyID.is Certified sur les profiles/commentaires des membres du site partenaire avec un lien renvoyant sur leur identité numérique certifiée.
- Possibilité d’intégration d’un funnel incitant les membres du site partenaire à certifier leur identité numérique avec la solution MyID.is Certified/groupe La Poste, générant des revenus pour les sites partenaires.
- Validation en face-à-face de l’identité numérique certifiée par un agent de La Poste.
Partenaires types :
Sites faisant face à un besoin d’identification de ses clients/utilisateurs tel que :
- Réseaux sociaux, sites communautaires, et Web2.0
- e-Commerce
- Sites de jeux de hasard et d’argent en ligne
- Sites de rencontre
- Sites réservés aux mineurs
- Gestions des commentaires sur les sites des titres de la Presse papier
- …
Pour nous contacter : charles (at) myid (point) is ou olivier (point) desbiey (at) laposte (point) fr
Sorry, It’s testing week
This week we’ll be running some random testing on our servers and mostly on the certification process, unfortunately this will result into our new users to be unable to either register or pass all the different steps of the certification of your Digital Identity.
We are sincerely sorry for any convenience this week of tests will occur, but this is for the good sake of our digital ID certification process as we’re getting ready to encounter a big amount of new users when we’ll be launching the Bêta with group La Poste.
I’d love to tell you more about it, and there is still a lot to do, but basically we’re developing new usage for your certified digital ID, that’ll make our solution even more transversal and with more legale value. It’s a very exciting moment in the life of our company when we review all the possibilities that those new usage will provide to the field of Digital IDs.
The more and more Internet spreads all around, the more we see new usage coming from the colonization of this revolution, new usage in your everyday life, such as being able to use a digital signature linked to you certified digital ID anywhere, anytime to validate anything as you do today in your day-to-day life when your signature is requested.
This kind of solution is probably the future of digital IDs and we’re extremely proud to be part of this revolution.
So we hope you’ll understand the little inconvenience this week of testing represents, and we’ll email each of our users that couldn’t finnish their Digital ID certification this week as soon as the certification process is back in line and fully functional.
Thank you for your support!
Happy B’day, MyID.is turns 3 years old today
Our company just turned out 3 years old today, it’s been a long road and we’re extremely proud of what we have accomplished so far!
First of all I’d like to thank our community and every single members of MyID.is Certified that have been extremely supportive, patient and that helped us building our digital ID certification solution, thanks for sharing the love!
3 years… it’s a very very long road in the Internet world… so what happened during all that time…
When we announced the launch of MyID.is on april 1st, 2007 we went out strictly naked… we had an idea that we posted on my blog (FR), the company wasn’t set-up, the brand weren’t registered, we didn’t have a business model and we didn’t had a name for the company… it was just an idea that we shared with you. But the amazing feedback you gave us, just put us on steroid and we knew we had THE idea to make Internet a better place, safer and with more trust among the users.
We spent 2 years evangelizing about the necessary of a digital ID certification platform in order to offer to the Internet community a distributed trust network. Nobody were talking about that subject in those time, it was all about e-reputation… but what is e-reputation if I’m not sure to whom I’m talking to online?
Did we succeed?
We think so, digital ID is today one of the main Internet subject but not only on the Internet almost all the government worldwide are thinking about it.
Then we started developing our certification platform during… more than one year and an half. Why was it that long? Well we wanted to be the 1st platform to be able to certify your digital ID what ever the country you were living it and what ever your nationality were. So far, we manage to be the online certification platform that can certify your digital ID in more than 35 countries!!!
So what’s next at MyID.is Certified?
A lot of things are under work as of today, we taking our digital ID solution to a next level, firstly by implementing this year our partnership with group La Poste in France.
Then a new version of MyID is under development where we’ll be implementing all the functionalities you’ve been waiting for to be able to prove your ID online on Social Network, e-Commerce website, Gambling website, kids communities, dating website, and any web2.0 communities that’ll be partnering with us. We know that our platform is lacking of a lot of functionalities… this problem is being adressed as of now!
Then we’ll be deploying our platform among all other European countries in order to replicate what we’re currently doing with group La Poste.
So Thanks again to all of you.
With love.
Charles
Partners
